Florida’s Advocate for Long Term Care
Providers and the Elders They Serve

FHCA Recognizes Ron Ferro of Southlake Nursing and Rehabilitation Center as 2011 Nursing Home Administrator of the Year

Jacksonville Administrator Recognized for Outstanding Leadership, Providing Quality Care and Advocating on Behalf of Nursing Home Residents

CONTACT: Kristen Knapp, APR
(850) 701-3530 or (850) 510-4389 cell; kknapp@fhca.org

Tallahassee, FL - More than 600 long term care professionals from across Florida were on hand to applaud Ron Ferro, administrator of Southlake Nursing and Rehabilitation Center in Jacksonville, as he was honored by the Florida Health Care Association as the 2011 Nursing Home Administrator of the Year. The award was presented by FHCA President Nina Willingham during the Association’s Annual Conference in Orlando and is the pinnacle of recognition for nursing home administrators in Florida’s long term care profession.

Ferro has served as an administrator for over 20 years and throughout his career, has touched and influenced many lives. His dedication and commitment to residents, staff and the local community has remained constant, and his passion to provide quality care has led his team to transform the 180-bed Southlake Nursing and Rehabilitation Center into a five-star facility. He has been a mentor to many, sharing his knowledge and creating an environment where nursing students can learn and experience the rewards of working in long term care. He constantly encourages his staff and empowers them to become involved in the legislative process, which provides a real face to the needs of the elderly.

“FHCA is pleased to honor Ron Ferro with this prestigious award,” said FHCA Executive Director Emmett Reed. “His leadership in the profession and dedication to the residents he serves makes him an excellent role model for other long term care professionals across the state.”

The Nursing Home Administrator of the Year Award is given annually by Florida Health Care Association to a nursing home administrator of an FHCA-member facility who shows true leadership qualities within the facility, is a trendsetter for other administrators and demonstrates a positive image in the community.

The Florida Health Care Association (FHCA) is a federation which serves nearly 1,000 members and represents over 500 long term care facilities that provide skilled nursing, post-acute and sub-acute care, short-term rehab, assisted living and other services to the frail elderly and individuals with disabilities in Florida. The mission of FHCA is to advance the quality of services, image, professional development and financial stability of its members. As Florida's first and largest advocacy organization for long term care providers and the elderly they serve, the Association has worked diligently since 1954 to assist its members with continuously improving quality of care and quality of life for the state’s growing elder care population. For more information about the Florida Health Care Association, visit www.fhca.org.  

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